Effective responsive email design


Hello, we’re Boden

Founded in 1991 in West London, Boden creates clothes that bring colour to your wardrobe and fun to your life!

For this freelance placement I was hired to conceptualize and design emails for Women’s and Children’s Wear.

  • eCRM Agency

    Steel London

  • Client


  • Responsibilities

    Concept, design and animation

  • Software

    Photoshop, Illustrator and Adobe After Effects

Boden Scamps

Scamps for quick idea creation

The design process begins with scamps after discussing the initial brief. Whilst laying out the email on paper I cross reference the brief making sure that I am including everything that the client has requested. With a sound rationale behind the first sketches we can start to design the email in Photoshop, Sketch or Figma.

Boden Womenswear


Boden merges fun with style with vibrant prints and stylish shapes. They also understand that customers are different in terms of budget, style preferences and shape. Most customers need guidance and emails are an effective tool to get in front of the customer, whetting their appetite for a future purchase.

Womenswear Dress Guide
Womenswear Trouser Guide 1st Proof
Womenswear first proof
Womenswear approved visual
Boden Nursery Email
Boden Nursery Email
Boden Nursery Email
Boden Childrenswear

From girls dresses, boys shirts and baby cardigans, Mini Boden caters for all

Bright, colourful and fun styles, unique in design and quality. Perfect for your little adventurers these clothes are vibrant with prints, showers of sequins and other eye-catching details.

Boden wanted this childlike playfulness to be reflected in the email designs with the use of lifestyle imagery, colour, typography and animation.

Childrenswear Animal Adventure
Childrenswear Animal Adventure
Childrenswear Swimwear
Childrenswear Swimwear
Childrenswear New In