BODEN
Hello, we’re Boden
Founded in 1991 in West London, Boden creates clothes that bring colour to your wardrobe and fun to your life!
For this freelance placement I was hired to conceptualize and design emails for Women’s and Children’s Wear.
eCRM Agency
Steel London
Client
Boden
Responsibilities
Concept, design and animation
Software
Photoshop, Illustrator and Adobe After Effects
Scamps for quick idea creation
The design process begins with scamps after discussing the initial brief. Whilst laying out the email on paper I cross reference the brief making sure that I am including everything that the client has requested. With a sound rationale behind the first sketches we can start to design the email in Photoshop, Sketch or Figma.
Womenswear
Boden merges fun with style with vibrant prints and stylish shapes. They also understand that customers are different in terms of budget, style preferences and shape. Most customers need guidance and emails are an effective tool to get in front of the customer, whetting their appetite for a future purchase.
From girls dresses, boys shirts and baby cardigans, Mini Boden caters for all
Bright, colourful and fun styles, unique in design and quality. Perfect for your little adventurers these clothes are vibrant with prints, showers of sequins and other eye-catching details.
Boden wanted this childlike playfulness to be reflected in the email designs with the use of lifestyle imagery, colour, typography and animation.
